Stylize -> Drop Shadow’ command. Check out the Adobe Illustrator video now: Create Drop Shadows in Illustrator, the easy way! If you want to set the drop shadow, just open it up and set it. It is just a CMYK file (no spot colour), set up for print, document raster effects resolution set to 300ppi. Displays basic transparency (opacity and blend modes), and transparency effects (drop shadow and feather) are shown in a low-resolution approximation. Position your duplicated text against the original text to replicate a drop shadow; I prefer to create a subtle shadow by placing the text just a few pixels down and to the right. A drop shadow that is more "ideal" is one like this: I love how the drop shadow is sharp and defined (almost black) up close to the object, but has a large spread. Note: In this mode, page contents are not isolated from the background; therefore, objects with blend modes other than Normal might appear different in other applications and final output. 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